Rain

The smell of rain has always been one of my favorite things in the whole world. There is something about it that brings back memories and immediately changes my mood. I have always wondered what caused this sensation. After reading about perception I began to realize what may cause some of these extreme reactions to such an ordinary stimulus. In the book “Consumer Behavior”, it says smells can invoke memories or relieve stress. This seems to be exactly what the smell of rain does for me. I began to wonder how this may impact my consumption. At first I tried to think of only things that smelled like rain, which I still have yet to find. I soon realized it had such a strong influence on me that I actually consume things that remind me of rain even if they have nothing to do with it. This was a very interesting insight for me and I discovered that much of my consumption has hidden meanings behind it and may take some effort to trace back the steps to the source of influence. 

https://www.youtube.com/watch?v=aGMeKtbKdYM