Crest Toothpaste.

It seems odd to me that most people stick with the same brand even though there are several other alternatives that could be just as good if not better. I have experienced this myself as well. For some reason every time I go to buy new toothpaste I always pick out Crest. The flavor may change, but I always find myself buying crest toothpaste. I began to wonder what it was about crest that caught my attention and why I always purchased it. I began to think about why exactly I bought it over the competition. After not too long I realized it was the toothpaste I grew up with. My mom used to always buy Crest for me as a child and it seemed familiar and reminds me of my childhood. I have developed a strong relationship with the brand and because of it will always buy it.

While sorting through the various flavors of toothpaste, I have often wondered which the best is for me. Eventually I usually end up thinking they are all fairly similar and must work because they are all on the shelves. It is amazing how much trust I put in P&G just because of their reputation.  My preference of crest seems to follow Zipf’s law. I do not always use crest, but every chance I have it is what I use. Somehow over my life I have become completely brand loyal to Crest. I always use their toothpastes and have even ordered some from Amazon to try a different flavor I could not find in a store. What started out as brushing my teeth has turned into a long lasting relationship.